Stage 2 | Subject outline | version control
For teaching in Australian and SACE International schools from January 2023 to December 2023.
For teaching in SACE International schools only from May/June 2022 to March 2023 and from May/June 2023 to March 2024.
Accredited in August 2018 for teaching at Stage 2 from 2020.
Stage 2 | Subject outline | External assessment | Assessment Type 3
Assessment Type 3: Business Plan and Pitch (30%)
Students individually complete one business plan and pitch.
Students develop their business plan and pitch within one context:
- designing business
- sustaining business
- transforming business.
They demonstrate their learning across the four learning strands.
A business plan builds on the information contained in a business model. It is a document that describes the goals and objectives of a business and the strategies it will use to achieve these. It is a road map to provide direction and a reflective tool to measure progress.
The business plan may build on skills developed in Assessment Type 1: Business Skills or be developed through the application of information from Assessment Type 2: Business Model, but it must not repeat any work already submitted for assessment. Students may develop a new business model to create their business plan and pitch or use the business model of an existing company.
The business plan should include the business; the market; project management strategies, and the finances:
- The Business: for example, consider including, as appropriate:
- the Team Canvas: vision, purpose, and values
- the Value Proposition: what is the product/service? Why does the world need it?
- legal requirements: registration details/insurance requirements/ownership structure/ intellectual property protection
- location and outlets
- business model canvas: how will you make and deliver the product/service? What plant, stock, and supplies do you need? How will customers interact with you? Who are your key personnel? How is your organisation going to be structured?
- SWOT analysis: What are the potential risks to your business and how will you manage them?
- sustainability impacts and PESTLE.
- The Market: for example, consider including, as appropriate:
- Business intelligence: market research and industry analysis
- Value proposition: who are your key customers?
- SWOT analysis: who is your competition?
- Get Keep Grow Strategy: sales and marketing plans.
- Project Management Strategies: for example, consider including, as appropriate:
- short-term and long-term goals
- action plans to achieve the vision and purpose of your business.
- The Finances: for example, consider including, as appropriate:
- KPIs: financial objectives and targets
- Revenue streams and financial requirements
- annual budget and cash flow forecasts.
The business plan may be presented in multimodal, oral, or written form. It should be to a maximum of 10 minutes if oral, or 1700 words if written, or the equivalent if multimodal.
The following specific features are assessed in the business plan:
- finding and solving problems – FSP1
- contextual application – CA2
- analysis and evaluation – AE1, AE2, and AE3.
Students create and present a pitch to support and promote their business plan to an audience of potential stakeholders, such as customers, investors, and/or board members. The audience may comprise students, teachers, members of the school and/or local community, a social media network, and business and industry representatives.
The pitch outlines the key elements of the plan:
- the value proposition
- the purpose and goals of the business
- the future aspirations of the business.
The pitch should be a maximum of 2 minutes and presented in multimodal format, for example:
- social media campaign
- crowd funding
- engagement competitions
- promotional movie clip
- multimedia presentation.
The following specific feature is assessed in the pitch:
- contextual application – CA3.