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Stage 2 | Subject outline | version control

Business Innovation Stage 2
Subject outline

Version 4.0
For teaching in Australian and SACE International schools from January 2024 to December 2024.
For teaching in SACE International schools only from May/June 2023 to March 2024 and from May/June 2024 to March 2025.
Accredited in August 2018 for teaching at Stage 2 from 2020. 

Stage 2 | Subject outline | External assessment | Assessment Type 3

Assessment Type 3: Business Plan and Pitch (30%)

Students individually complete one business plan and pitch.

Students develop their business plan and pitch within one context:

  • designing business
  • sustaining business
  • transforming business.

They demonstrate their learning across the four learning strands.

Business plan

A business plan builds on the information contained in a business model. It is a document that describes the goals and objectives of a business and the strategies it will use to achieve these. It is a road map to provide direction and a reflective tool to measure progress.

The business plan may build on skills developed in Assessment Type 1: Business Skills or be developed through the application of information from Assessment Type 2: Business Model, but it must not repeat any work already submitted for assessment. Students may develop a new business model to create their business plan and pitch or use the business model of an existing company.

The business plan should include the business; the market; project management strategies, and the finances:

  • The Business: for example, consider including, as appropriate:
    • the Team Canvas: vision, purpose, and values
    • the Value Proposition: what is the product/service? Why does the world need it?
    • legal requirements: registration details/insurance requirements/ownership structure/ intellectual property protection 
    • location and outlets
    • business model canvas: how will you make and deliver the product/service? What plant, stock, and supplies do you need? How will customers interact with you? Who are your key personnel? How is your organisation going to be structured?
    • SWOT analysis: What are the potential risks to your business and how will you manage them?
    • sustainability impacts and PESTLE.
  • The Market: for example, consider including, as appropriate:
    • Business intelligence: market research and industry analysis 
    • Value proposition: who are your key customers?
    • SWOT analysis: who is your competition?
    • Get Keep Grow Strategy: sales and marketing plans.
  • Project Management Strategies: for example, consider including, as appropriate:
    • short-term and long-term goals
    • action plans to achieve the vision and purpose of your business.
  • The Finances: for example, consider including, as appropriate:
    • KPIs: financial objectives and targets
    • Revenue streams and financial requirements
    • annual budget and cash flow forecasts.

The business plan may be presented in multimodal, oral, or written form. It should be to a maximum of 10 minutes if oral, or 1700 words if written, or the equivalent if multimodal.

The following specific features are assessed in the business plan:

  • finding and solving problems – FSP1
  • contextual application – CA2
  • analysis and evaluation – AE1, AE2, and AE3. 


Students create and present a pitch to support and promote their business plan to an audience of potential stakeholders, such as customers, investors, and/or board members. The audience may comprise students, teachers, members of the school and/or local community, a social media network, and business and industry representatives. 

The pitch outlines the key elements of the plan:

  • the value proposition
  • the purpose and goals of the business
  • the future aspirations of the business.

The pitch should be a maximum of 2 minutes and presented in multimodal format, for example:

  • social media campaign 
  • crowd funding
  • engagement competitions 
  • promotional movie clip
  • webpage
  • multimedia presentation.

The following specific feature is assessed in the pitch:

  • contextual application – CA3.