Assessment Type 3: Business Plan and Pitch (30%)

Students individually complete one business plan and pitch.

Students develop their business plan and pitch within one context:

• designing business
• sustaining business
• transforming business.

They demonstrate their learning across the four learning strands.

Business plan

A business plan builds on the information contained in a business model. It is a document that describes the goals and objectives of a business and the strategies it will use to achieve these. It is a road map to provide direction and a reflective tool to measure progress.

The business plan may build on skills developed in Assessment Type 1: Business Skills or be developed through the application of information from Assessment Type 2: Business Model, but it must not repeat any work already submitted for assessment. Students may develop a new business model to create their business plan and pitch or use the business model of an existing company.

The business plan should include the business; the market; project management strategies, and the finances:

• The Business: for example, consider including, as appropriate:
  • the Team Canvas: vision, purpose, and values
  • the Value Proposition: what is the product/service? Why does the world need it?
  • legal requirements: registration details/insurance requirements/ownership structure/ intellectual property protection 
  • location and outlets
  • business model canvas: how will you make and deliver the product/service? What plant, stock, and supplies do you need? How will customers interact with you? Who are your key personnel? How is your organisation going to be structured?
  • SWOT analysis: What are the potential risks to your business and how will you manage them?
  • sustainability impacts and PESTLE.
• The Market: for example, consider including, as appropriate:
  • Business intelligence: market research and industry analysis 
  • Value proposition: who are your key customers?
  • SWOT analysis: who is your competition?
  • Get Keep Grow Strategy: sales and marketing plans.
• Project Management Strategies: for example, consider including, as appropriate:
  • short-term and long-term goals
  • action plans to achieve the vision and purpose of your business.
• The Finances: for example, consider including, as appropriate:
  • KPIs: financial objectives and targets
  • Revenue streams and financial requirements
  • annual budget and cash flow forecasts.

The business plan may be presented in multimodal, oral, or written form. It should be to a maximum of 10 minutes if oral, or 1700 words if written, or the equivalent if multimodal.

The following specific features are assessed in the business plan:

• finding and solving problems – FSP1
• contextual application – CA2
• analysis and evaluation – AE1, AE2, and AE3. 

Pitch

Students create and present a pitch to support and promote their business plan to an audience of potential stakeholders, such as customers, investors, and/or board members. The audience may comprise students, teachers, members of the school and/or local community, a social media network, and business and industry representatives. 

The pitch outlines the key elements of the plan:

• the value proposition
• the purpose and goals of the business
• the future aspirations of the business.

The pitch should be a maximum of 2 minutes and presented in multimodal format, for example:

• social media campaign 
• crowd funding
• engagement competitions 
• promotional movie clip
• webpage
• multimedia presentation.

The following specific feature is assessed in the pitch:

• contextual application – CA3.