Literacy

In this subject students extend and apply their literacy capability by, for example:

• communicating the market potential of a product or service, or viable new global and local business
• using product/service development tools such as the value proposition canvas to document observations and incorporate feedback
• responding to information that confirms or denies their initial hypotheses and assumptions
• communicating business information in order to provide business intelligence to the decision-making cycle
• proposing, developing, and testing business communication strategies and tools to target identified customer segments and key stakeholders
• selecting and using appropriate communication strategies and tools to engage effectively with students, co-workers, potential investors, and/or customers
• collecting and synthesising business and customer information to analyse the problem through tools such as root cause analysis
• communicating the existing and future revenue streams and cost structures associated with the business model.